Pitch

Our concept for the music video is based on the narrative of the song; a couple in which the female is fed up of the relationship and has gone past caring. This links to the main lyrics of the song 'I got this feeling on a summer day when you were gone...' by representing a clear image of the referred to couple. Our video will be performance based with a fragmented narrative, this is because although we want to keep the video visually interesting and fast paced, we feel there must be some sort of narrative behind it in order to provide sufficient meaning to the song.

The video will roughly consist of 3 parts, an opening in which we see the character in the kitchen styled as a 1950s housewife serving tea, the character will then begin smashing plates and ripping her apron off. This is to hint at the relationship between her and her boyfriend, in that she is fed up. We chose to do an opening as this is a common feature in pop videos today and we wanted to stick with the conventions of the genre. Furthermore, in the opening we are trying to play with themes which are big topics at the moment like the idea of patriarchy and voyeurism which show the woman being objectified and seen to serve men, our idea could further be interpreted not just as the female being fed up of the relationship but how society is trying to push back against the dominating male figure.

The second main part to the video will be the powder paint idea which has been a key feature in all of our planning from the very beginning. We plan to have the powder paint come in around the first chorus of 'I don't care...' as we think this will be very eye catching to the viewer and emphasise how the character doesn't care anymore, in that she's getting messy and having fun and couldn't care less, which links in with the lyrics. We had a few specific ideas for shots to be used in this section, for example, the artist would flip her hair forward and then the camera would do a 360 around her before loads of people come into shot and throw paint at her. We also thought of playing with fast forward and slow motion in editing at these parts to create a contrast and captivate the audiences attention (e.g. speed up the footage as a character is about to throw the paint and then slow it down as the paint is mid air). Furthermore we thought it may also look good to use reverse in the section by making it look as if the paint is being taken off the characters (this may be a good way to end the video; with the character being clean again). The overall idea for this section is to create some interest and to just make it look like the character is having a fun time - which is in contrast to the opening.

The final main theme in the video focuses mainly around glow in the dark body paint and glow sticks. This section of the video would come in around the first bridge of the song 'I'm in the Milky Way...'. We wanted this part of the video to look quite futuristic as to link to the obvious imagery of space used in the lyrics. We also thought this part of the video could be used as more glamour shots in which to fully capture the artists creative nature and show off her appearance. Overall we just think that this section will add another dimension to the video and keep the audiences attention.
More recently we were thinking of including dance in this section, as dance is heavily featured in pop music videos, and this would be an appropriate time in the video to add a small choreographed section of dance - however this is still being discussed.    

Makeup trial: 1

Today I practiced doing one of the makeup looks we are thinking of using in our music video. The look is an black eyeliner with pink eyeliner layered above it. The skin would probably be fairly basic, just foundation and concealer. In this test I used a bright pink lipstick although I think it might be too girly for our video.

Colour is very important in the pop genre and we want to make sure our clothes and makeup match this. The style of our artist is going to be soft/pastel grunge.  Originally I was thinking we could do a dark lip, however, after taking to the group we thought that the makeup might the whole look to gothy.

Lyric Deconstruction

Planning

Questionnaire

This is the questionnaire we will be using on a group of people from our year to find out the music tastes and consumption and what they think of music videos.

Location.

For location we are looking at using a number of different places. We are looking at a mix of indoors and outdoors places.


Derelict Hospital

I noticed that in a lot of music videos and pop specifically there is often use of derelict places, this provides a nice balance between the glamor of the artist and the location, it also adds character to the artist, as young and free and as a "rule breaker". This theme of isolated buildings/areas can be seen in many videos such as "Take It Off" by Kesha for example which has a similar idea as ours- using paint etc. Another example is "I Found You". Because of this I suggested to the group that we look at an deserted hospital near were we live, however, we would have to get permission which could be difficult. The building may not also be safe. If we plan on using it then we would have to do a location recce and ask for permissions to go inside and film.

Painshill Park
One of the other locations we have been looking at is Painshill Park, this is a really nice location as it has lots of different areas that we could use. We need to look into getting permission to perform there, and I have been drafting the email to them. We have also been planning to go and see the location one weekend, if we haven't had a reply to our email by then, we will also see if we can talk to someone and negotiate a couple of ours or so, obviously no budget limits where we can go. 
Here is a short video of some pictures from Painshill Park.



Richmond Park
 If we are declined filming in Painshill we can always use our local park, although we were hoping not to as many of the other videos we have seen from previous years have.




White and Black Studio
We have also been thinking of using a white studio as we have seen those in a number of music videos, and especially in ones that use paint etc, for example Colour Bandits. This looks really clean and professional, and we think we look great on camera.

 We have also been toying with using the drama studios at school which are black inside, this is where we would do some glow in the dark paint scenes, we can play with lighting in here too.

Group Mood Board

Here is our group mood board that we created together with a combination of all our ideas. The key themes we have gone with is:

• Bright Colours
• Paint Dust
• Soft Grunge Fashion 
• Neon Colours 
• Locations 
• Opening/Initial Ideas (Housewife)