openings

After refilming and editing the opening we feel it looks much better and that the reshoot was a success. The opening is longer and so more meaningful and it flows better due to better match on action shots. Also the choice to use bigger cream cakes places more emphasis on the action and therefore helps to make it look more significant and effective than the previous shots.

Editing - 25/02/14

Today we uploaded the footage we reshot of the 1950s housewife opening. We are a lot happier with this footage that we were with the original, it looks more professional as well as the fact that it allowed up to develop the opening a bit more than we had. We made several improvements to the shoot and made sure that we wouldn't have to reshot it again. We now have a great amount of shots to work with.

Improvements

• Change to Katy's outfit - No cardigan 
• Bigger cake to have more of an impact when it hits
• Change to the Radio - More old fashion looking to suit the time period 
• Added dialogue to make the opening easier to understand 
• Change to Taran's outfit - More formal

The only issue is it may make the opening longer than we had anticipate and this could potentially be an issue.

Re-shooting

  

                                                                                                                                                                             

                                         

We decided to re-shoot the opening scene of our music video as we had a few faults that could not be edited through available software, for example we were unsure of what to do with the dialogue, it was not clear or adequate enough to be used, and if we decided to add dialogue in a voice-over, it may have looked amateur. Also, another major problem was the cake throw; the size of the cake was far too small and the aftermath of the throw wasn't shown. In the re-shoot we bought a bigger cake and three of the same so we could re-shoot from different angles to create a dynamic shot. We also wanted to build suspense and mystery of the characters at the beginning of the sequence, so in the re-shoot we filmed below the face for a matter of seconds. Furthermore, we also replaced the previous newspaper with a 'Business' paper as it mimicked the male characters 'formal' and ‘important’ demographic. We decided to incorporate a crossword as a basis for the characters to communicate, however there was not a crossword within the newspaper so we had to lightly cellotape one inn. A problem we faced was that the newspaper we got it from was much smaller than the broadsheet we were now using so it looked unrealistic. A resolution to this was placing it on the right side of the paper so there would be no shadows when shooting and it made it possible for him to fold the newspaper on the table. Another problem we faced was that when we filmed all the cake throwing we assumed that we had done enough, so decided as a treat to ourselves and our helper we would share half of the last cake, however we had realised that we forgot a shot and hate to somehow fix a broken cake; but with lots of icing mix left we managed to retrieve it.

Filming the Powder Paint shoot.

 

A video of some of the footage from yesterday. 

Yesterday we filmed the powder paint shoot, we had been unable to previously due to the weather, and then later mock exams.However, yesterday we organized to do the shoot as the weather reports said it would be sunny. Unfortunately the weather wasn't on our side and it began raining while we were shooting.

It was very cold while we were shooting as we were all in summery and revealing clothes to match the style of song and other music videos that are often voyeuristic. However, I think this worked well in the video. When we come to editing hopefully the fact that people were cold shouldn't have affected their performance.

I think that yesterday went well and hopefully we have some good shots. 

Costume for Powder Paint Shoot

Meeting 14/2/14

In today's lesson we decided to incorporate something that we hadn't seen or attempted to do before, making frames of different stages of a scene and colourising two contrasting colours per frame. We found it difficult to choose two colours that went together and complimented each other without making it look unclear or amateur. What we also found difficult with this technique was measuring the frame so that it they are parallel to one another, the software could not give us a mathematical estimation of where the frames needed to be so we had to branch out and use a ruler, the process was very tricky.

Colourisation

Today we worked on the colouring of certain clips. We want our video to be very bright and vivid. We played around with two colours in one shot and this is the outcome.  It took us quite a while to find colours that complemented each other and didn't lose the focus of the shot. We are very pleased with the way it looks and it had kept the video in the pop genre.

Editing 6/02/13

Video Summary:

• In this video we thought about the colourisation of the sky in London- we wanted to it to be bluer to reflect a summers day.
• I also suggested to the group that we do a multiscreen effect on the video, while I am on the bikes. We liked this and decided to color the individual shots and have them on a black background. This also reflects Goodwin's notion of looking and frames within frames. 
• We then had to decide what colour's we wanted for each frame.
• We then worried that it make look far to "studenty" so Kirsten suggested we add a frame around the boxes as she had seen this in music video. We liked this and went with it.

Editing

Colourisation

Today we started to edit the colours on the clips to make them stand out more and be more visually interesting. We played around with the saturation to make the colours more vivid, however this made the artist skin tone slightly orange. We continued experimenting with the colours using the three-way colour correction tool until we settled upon what we thought looked natural but still bold and bright.
Here is an example of the difference the colourisation has made so far. The first video being the original footage and the second being the edited footage. Overall I am pleased with the difference this has made to the footage however I think we could still work to further enhance the colours, especially in scenes such as the skate park to make the graffiti far more vivid than it already is.

Planning

We often use social networking to arrange and organise plans for filming/editing/planning. It is a good was to create a group chat so we can all get involved easy and clearly.