Thursday 27 March 2014

Audience Feedback


 In Today's lesson we reflected on our music video and asked the teachers and a group of year 10 students to watch the music video and give us some feedback before we would hand it in. The response was very positive according to the feedback sheets. The common consensus was that they believed the camera work and editing technique was great and they loved the Powder Paint scene in particular, however in the critique they said that the beginning was quite confusing and they didn't understand what was going on, this could be down to the lack of concentration or distraction, or the fact that they are on the younger scale of are target audience so they might not get it's correlation to the song. Overall the feedback was great, one teacher stated that "one clip is too long", however after analysing it as a group and with other teachers we agreed that it benefited the feel of the video rather then hindered it.



Tuesday 11 March 2014

Name of Artist

Today we decided on the name of our artist, at first we where thinking of keeping the name as Katy Williamson but decided to branch out and research some names that we liked. The theme for the chosen name would be powerful, mystical and unusual. At the beginning we where going to make it an extended name  like the artist 'Florence and the Machine' as it makes it seem fuller however, once we chose the name we felt it was strong enough by itself. 

List of names we liked:
Flora
Esme
Freya
Saffron
Amber 
KT
Katee
Pandora 
Xena
Delilah
Isla
Ariel
Dixie
Luna

CHOSEN NAME:



Tuesday 4 March 2014

Meeting 4/3/14


Today we could not add any more film as we are waiting till Friday to film out final scene of the video. So today we decided it was important to do the colourisation of our opening scene, we where unsure on how we will create the transition between the sepia tone in the housewife shoot and the brightness of the London shoot. We decided to experiment with the colourisation by reducing the saturation on the beat of the music and the pace of body movements, however when watching it back we realised that the transition was clumsy and simply looked like the lighting had changed. We have to review this again when we next edit.